28 August 2021

Our children? “Digitally drunk”

To put it bluntly, for about a year and a half our children have been, also because of the pandemic, in the middle of a gigantic technological binge: true “digital drunks”. Research carried out by Generazioni Connesse, the Italian Safer Internet Center (coordinated by the Ministry of Education), edited by Skuola.net, the University of Florence and La Sapienza University of Rome, states that 6 teenagers out of 10 say they spend more than 5 hours a day on the Internet.

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8 August 2021

Digital Healthcare

To be honest, if some of our readers had asked us, some time ago, how a digital acceleration might have taken place, we would probably have talked about eBooks, eCommerce, “completely digital” newspapers, TikTok. We would then have added that any definitive digital change capable of involving the majority of citizens would have required at least a decade, if not two.

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8 May 2021

Google, Revenue, Advertising, Smart Working, and … the list goes on

In the first quarter of 2021 Google almost tripled its profit: 55.31 billion dollars. A growth trend of +34%, equal to 18 billion dollars. With such striking figures our article could end immediately. With just two lines of text.
It is precisely these figures that lead us to reflect on this “digital transition” that we, for almost a decade now, have decided to call World 2.0:

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6 March 2021

Clubhouse: the evolution of the Social Network

The many, sometimes justified, criticisms of Social Networks and their use do not take into account that the Internet is taking its first steps. We are only at the beginning of a digital journey that started just over a decade ago.
Clubhouse, the “Social Network” of the moment, demonstrates how social platforms can evolve in new and unexpected directions.

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14 February 2021

The formidable Internet user

From time to time, especially on cold winter days when it is more difficult to spend much time outdoors, we console ourselves by listening to music on the Internet. Often through Spotify, sometimes through YouTube.
YouTube videos are a simple way to enjoy music. To tell the truth, in the “basic” version of the APP, it is necessary to get used to the advertising spots, which appear from time to time and are easily “skippable”. But once this step is taken, listening and watching can be extremely enjoyable.
We came across, precisely on YouTube, a video by the artist Stromae, set in the Montreal metro:

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10 January 2021

Twitter vs. Donald Trump? Let us analyse them sociologically

On the night between 8 and 9 January 2021, the social platform Twitter decided to permanently exclude Donald Trump; this exclusion was motivated by, to quote literally, the “risk of further incitement of violence”.
A few hours earlier, the President of the United States of America had also been temporarily suspended from the Facebook and Instagram platforms.

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28 November 2020

South Working, Suburban Working: new ways of working

In March 2020, suddenly and irreversibly, our society became digital.
According to the ISTAT Report “SITUATION AND PROSPECTS OF ENTERPRISES IN THE COVID-19 HEALTH EMERGENCY”:
Between March and April 2020, the share of workers working “remotely” was 8.8%.
The incidence of staff employed in agile working reached 21.6% in medium-sized companies (compared with 2.2% in January-February).
Even after the end of the lockdown (May-June 2020), the share of workers employed remotely, although declining, remained significant (5.3%).

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1 November 2020

The Social Dilemma: you are the product

In a blog entirely devoted to the Internet and to the social consequences determined by the Web, we could not avoid commenting on the film-documentary of the moment: The Social Dilemma.
We can tell you in advance that we liked the film very much and did not like it at all.
The film is a composition of fragments, interviews, comments and reflections, in rapid succession.
This puzzle of contents and contrasting perceptions pushed us to watch the film several times, analyse some interviews, contents and facial expressions in detail, take notes and reconstruct the sequence of topics.

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2 September 2020

Advertising & Internet: an indissoluble marriage

When we began telling you about the evolution of the Internet, back in the “distant” 2013, we used statistics to better explain the spread of social networks. Now we no longer need numbers to convince you that Google is used by everyone, that all very young people are on TikTok, that everyone shares holiday photographs through Instagram or WhatsApp, that everyone obsessively reposts memes on Facebook.
The term “everyone” today is almost one with the word “Internet”.

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