Mondoduepuntozero: Sociologia, Internet, Nuove professioni digitali
17 August 2026
Money is not only an economic instrument: it is also a cognitive and social object. The way we use it influences our perception of value, spending and debt. For centuries its representation was material: coins and banknotes had weight and substance, and paying meant physically transferring value to others.
27 July 2026
Over the past twenty years, e-commerce has become an integral part of everyday life. According to the B2C eCommerce Observatory of the Polytechnic University of Milan and Netcomm, online purchases in Italy will exceed €62 billion by 2025, involving over 35 million people. It is no longer an alternative purchasing method, but a widespread behavior that spans generations and social classes.
1 June 2026
Have you ever wondered why the services we use daily aren’t paid for? Probably not. And this lack of demand is, in itself, a sociologically interesting phenomenon. Indeed, we often take it for granted that this free service is somehow owed, almost an acquired right, or even a merit.
19 May 2026
There’s a new digital asymmetry emerging in our daily lives. It’s not a lack of connectivity, nor technological illiteracy in the classic sense of the term. It’s something more subtle, and in some ways more revealing: running out of tokens .
3 May 2026
Digital polarization is one of the most pervasive phenomena in contemporary communication. It is not simply a side effect of online interaction, but a genuine strategy that draws on the mechanisms of crowd psychology. When Gustave Le Bon published “The Psychology of Crowds” in 1895, he identified key characteristics of collective behavior: reduced critical thinking, emotional amplification, and suggestibility . He could not have imagined a virtual, fertile declination of these dynamics in digital spaces.
15 February 2026
For generations, work meant continuity: skills consolidated over time through linear and predictable trajectories, stable wages, slowly evolving tools, processes that improved but never revolutionized. The specialization acquired through apprenticeships represented a lasting investment, valid for decades.
17 January 2026
For over a decade, Google has been the go-to source for any online search or in-depth analysis in Europe. To find a news item, you simply typed it into Google and selected, in most cases instinctively, one of the first three results. During the same period, for public institutions and private companies, organic SEO was the key tool for dissemination and visibility.
7 January 2026
The primary purpose of this blog is to anticipate and highlight some of the social changes brought about by the Internet. This is certainly the case with my 2015 article on smart working. In that article, I presented smart working as the ideal solution for balancing professional and personal life, quoting a couple of quotes:
23 November 2025
While the public debate on artificial intelligence oscillates between utopian and dystopian visions, focusing on the reliability of automatically generated information and the risk of replacing the most repetitive jobs, a quieter and more widespread transformation—made up of billions of daily interactions with AI—is already redefining the contemporary professional landscape.
24 August 2025
When I started writing this blog, I expected social media to present a completely different communication landscape. I never imagined that, fifteen years later, the internet would be populated by so many serial “haters”: individuals instantly ready to raise their voices, offend, and incite verbal violence.
29 June 2025
One of the most frequent questions I get about the new generation of AI services concerns copyright, in relation to what is generated through artificial intelligence.
13 May 2025
The current generation of parents faces an unprecedented educational challenge: supporting the growth of digitally native children despite not having experienced a digital childhood. The transition from the analog to the digital paradigm, which occurred in the space of just a few decades, has created a profound intergenerational gap not only in terms of technical skills, but above all in terms of culture, vision of the “real” world, and perception and use of free time in digital spaces.
20 April 2025
A few days ago, a new, clearly visible icon appeared on WhatsApp: a blue circle. It’s Meta AI . The first reaction of millions of users was to try to disable it or remove it from their home screen. Soon after, countless people searched online for a way to make it disappear.